Journey of Porcelain

Heinrich Wang

Faraway, hazy and out-of-focus inertia

Entering fresh and bright sentiments

In the face of declining traditional industries, people begin to say “Culture is a good business”. Dozens of years ago, Y.M.D led by YAMADA in Takamatsu, Japan incorporated eastern minimalism and traditional Japanese casting craft and opened up a successful international market. Five years before that, Addie Powell and Nan Swid swept over the life appliances market in New York with the concept of “Table Industry” proposed by a renowned architect, establishing the cultural image of the brand Swid Powell. The product development of the former brand was mainly dominated by the well-known graphic designer Takenobu Igarashi. From casted fruit bowls, chairs, candleholders to stainless cutlery, the products not only had exquisite quality and modern aesthetics, but also overturned traditional habits and ideas, which encouraged exploration of urban lives and astonished people. The product development of the latter brand depended on the creativity of numerous masters. While the products lacked a consistent style, they had the same design idea, and sprang into fame for their accurate and mature aesthetics and intent to change lifestyles. Their manufacturing process was traditional, but their ideas were innovative.

Do the Right Thing

Many successful examples and designers whose works make into museum collections all prove the trend-as long as the products are seeking innovation and new ideas, either with urban and modern quality, or with local and ethnic elements, they can  gain recognition of the market with their originality and practicality. They have an integral concept of product. From ideas to forms, and from forms to functions, they all correspond to senses and cognition, incorporating originality and traditions, novelty and nostalgia, and bring about new life experiences and desire for exploration. Therefore, they complete the construction, interaction and recognition of ideologies. In terms of praxeology and sociology,these products form their own style with cultural events, spiritual resonance and participation in lives. 

These products all create new atmosphere and interaction in life with their creative ideas, forms and meanings. This new concept of life creates tastes and recognition, which leads to a new way of living. These products with new ideas manifest a discourse of fashion, indicating ethics of the urban life. With a bit of rebellion, exploration and stimuli, they are accepted by the market for their ideas; either they are minimal or modest, modern or classic, for elite or for general public.

As Alessi incorporated anthropology and semiotics in their product development in the 90s, they decoded the unclear relationship with target audiences, forms, trends, spirits, global visions and customers. This aimed for the strategies that could guide the notions and habits of the market,and create a new mode of consumption that is instant and based on instincts. 

The above is the causes and effects of how objects change lifestyles, and how the cultural industry develops their ideas and products. This may guide traditional industries to do things right for the time-it is not only innovation, but also culture.

Inspired by new concepts of culture industries, Newchi intends to stand out in the porcelain market dominated by classic European and Japanese brands, and to find a new stage for the declining porcelain art in our culture.


Life is Consisted of Happiness and Sweetness

Newchi has been developing tea and coffee porcelain sets that used to focus on functions but lack aesthetics. I proposed the concept “a theater on the table”, hoping to design good characters for the table surface, turning everyone into the director of their own life. By arranging different plots and visual and tactile senses while drinking and eating, emotions are maximized.  Feeling of the solemn golden liquid and the lush aroma of tea and coffee fill tedious time with flavors. Even a sip of water, tea or coffee can be a sacred and wonderful experience that triggers passion for life. Taste has grown from then, reaching lasting happiness.

Like ancient empires, this pitcher inspired by Shan and Zhou copper appliances has a narrow waist, straight chest, rising head and vertical handles, making it solemn and modest. The ease and confidence are displayed with the thick cup handle and the simple curve of the saucer. The multiple layers impart a sense of dignity.


Life should be full of senses, life the pleasant ripples brought by the wind on peaceful water surfaces.


Reminiscence of Empires


Simplicity and Clarity of Taste

Traditional round shapes and functions are transformed into forms with clear lines and accurate structures, challenging visual and tactile senses. The innovative shapes and functions provoke people’s curiosity. Formed by history, traditions and culture, it reminds us to cherish and to feel the abundance of time and life.

The process conducted at 1260 causes the porcelain clay to contract 15% in size. The exquisite lines, curves and surfaces are thus lost during the process. It is simple to have whimsical ideas, while achieving them is difficult. Extreme resolution is required. To prevent distortion of shapes, every piece of porcelain clay is accompanied by intricate sustaining devices in the kiln. With the high demand of time, materials and efforts and high chance of failure, this revolution of craft and fashion can only be accomplished by Newchi with their determination and persistence.




Previous Article Next Article

0 comments

Leave a comment

Please note, comments must be approved before they are published

Blog posts

情人節除了送花,還可以送什麼?象徵甜蜜愛意的禮物Top3

情人節禮物的選擇,除了回應“接收禮物”的愛的語言以外,不妨從其他的愛的溝通方式出發為靈感,尋找情人節禮物的選擇,並營造適合另一半所喜愛的接收方式,這裡是我們提供的一些想法。

Blog posts

2023春節過年居家佈置,推薦掌握這4大元素!招財開運福氣來!

一年又即將到尾聲,相信不少人也開始準備2023年的過年居家佈置,希望透過春節的喜氣佈置,為家裡也增添一點招財開運福氣,這裡就也推薦在春節佈置方面,不妨就也掌握這4大元素,給你一個福氣滿滿的居家感,以迎接新的一年、新的氣象!年節的佈置不但要充滿祝福的喜氣,還要點綴創造出年味十足的年節裝飾!

Blog posts

陶與瓷有何不同

「陶瓷」是大家的習慣用詞,在每日的生活中每天都會用到,家裡吃飯用的碗盤、老爸泡茶的茶具、餐廳裡用的花器…大多都是「陶瓷」,但陶與瓷是兩種不同的物質,大部分的人隱隱約約的能說出陶有種樸質的感覺,瓷則比較輕薄...陶與瓷到底有何不同?請看內容,相信以後遇到“以泥土燒製的會破的東西”大家一定能輕鬆分辨陶與瓷。

Recently Viewed

Availability